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The artist donates his £25k prize Mercury Prize to grassroots live spaces

The artist receiving Mercury Prize in Newcastle
Sam Fender received the honor recently in Newcastle

The artist has donated the full amount of his £25,000 Mercury Prize cash to the MVT, which operates to save the Britain's small music venues.

He was given the award on 16 October as his new release People Watching was declared the top album of the past year.

He has decided to hand the money over to the trust, in recognition of the crucial part small stages fulfilled in his initial steps.

"I couldn't be pursuing my current career if it weren't for all the performances I did around the region, and further afield, when I was just getting going," remarked Fender. "These locations are legendary, but they are struggling."

Beginning in 2023, at least 150 of these locations have shut down – roughly 16% of the total UK scene.

In the last year, well-known musicians like Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the MVT in its attempts to keep the scene afloat, by including a minor surcharge to their ticket costs, which benefits smaller concert halls.

Fender also joined in, generating more than £100,000 on his live tour to help thirty-eight grassroots venues across Britain.

The donation helped spaces that were facing potential shutdown due to challenges caused by floods, fire incidents and bereavements, as well as licensing issues, legal disputes and sound issues.

Other venues obtained monetary aid in improving amenities and sound and lighting systems that directly benefitted artists and fans.

"The notion that revenue from shows in big venues supports the independent spots, where it all starts for performers like me, is just common sense," Fender has said.

Pulp in concert
They are one of the many acts who contributed their Mercury Prize prize money to non-profits

The musician is among several artists to contribute his Mercury Prize funds to good deeds.

Back when they received the prize in the mid-90s for their release Different Class, lead singer Jarvis Cocker announced that the band would donate their cash to the organization War Child.

In 2002, artist Ms Dynamite split her prize among several good causes, such as the NSPCC and a Sickle Cell organization.

"I also contributed a thousand pounds to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was growing up and they lacked new equipment," Ms Dynamite told outlets.

In recent years, Ezra Collective contributed their funds to the community center that developed their band, as well as other grassroots music organisations.

And the 1994 recipients M People donated their prize to a MS organization after a close contact was diagnosed the condition.

"The victory was quite enough," stated singer the singer. "The prize was the cherry on top but we didn't need the cherry, because we had the honor. So our winning touched the lives of others."

Recently, the Music Venues Trust shared it had saved a couple of small stages in that region, by placing them under community ownership.

One venue in the city and the other in the city were purchased under the community ownership initiative, which is backed by the arts council and supporters who acquire "ownership units" in the properties.

About the author

Anthony Simpson

Emma Veldhuis is a fashion journalist and sustainability advocate based in Amsterdam, exploring the intersection of style and environmental consciousness.

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